New Concept Development
At Small Potato, we work in a collaborative process with owners, developers, architects and property holders to implement the highest quality of service your restaurant can achieve. We conceptualize and develop a specific plan of action to align with your business goals. We use a 5-step approach to design top-performing restaurants.
The Small Potato Approach
Alignment
We start by learning about your vision, concept, and ideas and what you have in mind for your menu design, service style, location, budget and timeline.
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Research
We take a look at your potential competitors and create a strategic list for analysis to be used during a site tour in your local market or in a saturated competitive market.
Analysis
During our competitor site tour, we survey the market, analyze and compare other local concepts, and discover your competition’s successes and shortcomings. This process will allow us to identify the best practices and develop the niche that gives your business the upper hand.
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Plan of Action
In a brand identity brainstorm session, we establish a plan of action that includes direction for your restaurant concept. We discuss the restaurant’s look and feel, design, brand value, pricing, menu, equipment needs, ideal locations, and other requirements.
Reporting
In the Small Potato reporting phase, we work with our clients to produce the following deliverables to help you achieve a seamless implementation & launch for your establishment.
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